About

The story of a family owned and operated crane hire company

Auckland Cranes began as a family crane hire business over 40 years ago. While we have grown to become one of the largest crane hire companies in the Auckland and Waikato region, we remain a family business at heart. We combine our family business service culture with a high capacity, modern fleet.

Executive Team

PHILIP GEDYE - CHIEF EXECUTIVE OFFICER

Philip joined the business as CEO in early 2018. Passionate about achieving great things safely, Philip’s working career has seen him lead technical and project-focused companies involved in commercial and industrial construction and building services. An accomplished business leader, Philip’s focus is to engage and collaborate with clients and supply partners to anticipate and understand your needs for engineered lifting solutions whilst guiding, mobilising and empowering the Auckland and Waikato Cranes team to deliver ever better outcomes – safer, smoother and smarter.

MARIBEL CHANG - FINANCIAL CONTROLLER

A Chartered Accountant with over 15 years’ experience, Maribel joined Auckland Cranes as Financial Controller in 2018. She brings exceptional analytical skills partnered with qualified IT skills to drive process improvements, innovation, and financial opportunities. Maribel has the dual focus of meeting the financial management requirements of the business whilst also complying with group reporting requirements. She is responsible for leading and managing the day to day financial activities within the business, financial reporting, and supporting the New Zealand management team by offering insights and financial/commercial advice that will allow them to make the best business decisions.

ASH VADAM - AUCKLAND OPERATIONS MANAGER

Ash joined the Smithbridge Group in 2010, motivated and with a great work ethic. He progressed through the company becoming Operations Manager of Universal Cranes New-Caledonia in September 2014, and then its General Manager in late 2015. Relocating to New Zealand, Ash became the Operations Manager for Auckland Cranes in June 2018. He has worked across Australia, New Zealand, and New-Caledonia gaining invaluable people skills and experience working in high-pressure situations. Ash brings a logical and practical approach to any task with a focus on safety.

 Auckland Cranes is a subsidiary of Smithbridge Group and sister company of  Universal Cranes. Smithbridge Group’s corporate team also provide ongoing support to Auckland Cranes’ executive team. This includes Group Chief Executive Officer Oliver Martin, Chief Financial Officer Shane Young, Group Manager – Systems & Safety Kevin Ball, and Group Manager – Strategy & Growth Dashelle Bailey. See more information on the Group support team on the Universal Cranes website here.

Board of Directors

MICHAEL FITZPATRICK- CHAIRMAN / NON-EXECUTIVE DIRECTOR

Michael was appointed Chairman of the Smithbridge Advisory Board in February 2018 and Non-Executive Director and Chairman of the Auckland Cranes Board in March 2020. Michael commenced a highly successful career with KPMG in 1976. Appointed as a Manager in 1984 and then a Partner in the Private Business Services division in 1988, Michael specialised in providing a full range of audit, tax and business advisory services to large private companies. In 2000 Michael was appointed as Partner in charge of the Private Business Services division in Brisbane, a position he held until 2010. In 2010 he was appointed National Chief Operating Officer of the KPMG Private Enterprise division in Australia. Since retiring as a Partner in 2014, Michael has been appointed to several Board and Advisory Board roles. His current appointments include Palm Lake Resorts and Palm Lake Care Groups, Everhard Industries Pty Ltd and the Malouf Family Board. Michael leads the Smithbridge Advisory Board and Auckland Cranes board with his extensive experience in strategic and business planning, budgeting and cash flow management, succession planning and governance.

TONY GIBSON - NON-EXECUTIVE DIRECTOR

Tony began his crane career more than 30 years ago as an operator before becoming a hands on Operations Manager. After spending 15 years working in the field at Auckland Cranes, Tony became a shareholder and Managing Director of the business. Tony lead Auckland Cranes to become one of the leading crane hire companies in the region. In early 2018, after 25 years, Tony retired from full-time involvement in the business to dedicate time to his second love of farming. Tony is now a member of the Board of Directors, and continues to provide guidance and mentorship to the management team. Tony is also currently serving as the President of the Crane Association of New Zealand and has done so since 2016.

ALBERT SMITH - NON-EXECUTIVE DIRECTOR

With over 30 years of experience in the crane and construction industry, Albert is a majority shareholder and Non-Executive Director of Auckland Cranes. Albert has been a shareholder of Auckland Cranes since 2002. He provides ongoing mentoring, strategic planning and technical support to the Auckland Cranes management team. In addition to his Auckland Cranes interests, Albert has interests in Smith Crane and Construction, Universal Cranes and Smithbridge Guam and is actively involved in optimisation of the group’s fleet across all geographic locations. Albert is a dynamic leader and talented engineer who leads his team to provide innovative lift engineering and crane hire solutions.

DASHELLE BAILEY - NON-EXECUTIVE DIRECTOR

Dashelle has over 12 years’ experience in corporate communications, specialising in strategic planning and growth strategies through business development, diversification, and campaign planning and management. Dashelle co-founded a business-to-business strategy and communications agency with a niche in the resources and construction sector. In 2019 Dashelle joined the Smithbridge Group full time, managing business improvement, marketing, and commercial growth strategies. As part of a long term succession strategy, Dashelle has been an Advisory Board Member for 5 years for Smithbridge Group. She was a nominated as a Non-Executive Director for Auckland Cranes in December 2017.